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금빛 언덕 - 굴업도, 인천

금빛 언덕 - 굴업도, 인천

[시리즈. 인생은 파노라마처럼 - 굴업도, 인천] Ep. 2 금빛 언덕 밥을 먹고 나왔는데도, 벽에 걸린 사진이 마음에 남는다. 사진 속 젊은 얼굴 둘, 그리고 바로 옆 주름진 얼굴 둘. 옆에선 배낭을 고쳐 메는 오래된 친구가 있다. 개머리언덕으로 가는 길. 생전 처음 보는 이 곳의 빛깔이 어딘가 익숙하다. 금빛 봄. 대낮의 태양은

한국에서 내가 일을 찾을 수 있었던 방법

founders Featured

한국에서 내가 일을 찾을 수 있었던 방법

푸틴 후배 러시아 유학생(화이트크로우 공동창업자 하민)이 취업 빡센 한국에서 일을 찾았던 방법(feat. 러시아 유학)

What is a Vanity Metric? (And Why It's Killing Your Startup)

What is a Vanity Metric? (And Why It's Killing Your Startup)

"Learn the definition of a Vanity Metric, why it's a dangerous trap for startups, and how to focus on Actionable Metrics for better decision-making." (Glossary: Vanity Metric) 1. What is a Vanity Metric? A Vanity Metric is a number that looks great on paper—often

AI Sherpa Starter Kit: How to Discover Your "Category of One"

AI Sherpa Starter Kit: How to Discover Your "Category of One"

💡 Stop Trying to Be the Hero. Be the Guide. When starting a business or a personal brand, most people try to position themselves as the flawless "Hero." But here’s the harsh truth: people don't buy into your success story; they buy into how you can

Stop Blindly Posting on Instagram: How to Find the Only Marketing Channel You Actually Need

Stop Blindly Posting on Instagram: How to Find the Only Marketing Channel You Actually Need

Why Most Social Media Branding Fails The biggest mistake founders and creators make when launching a brand is chasing the algorithm. You hear "short-form video is king," so you force yourself to make TikToks. But imagine a B2B consultant charging $3,000 trying to go viral with

[Tip] Read This Before Your Customer Interviews

[Tip] Read This Before Your Customer Interviews

"A guide to asking the right questions, avoiding false positives, and uncovering true customer needs." The purpose of a customer interview is not to fish for compliments or hear that "your idea is great." The true goal is to find "evidence that your idea might

What is an Observational Interview (Shadowing)

What is an Observational Interview (Shadowing)

"A practical guide to uncovering your customer's true problems through observational interviews and shadowing." "If I had asked people what they wanted, they would have said faster horses." - (Often attributed to Henry Ford) To truly understand your customers, simply asking questions and listening to

What is a Focus Group Interview (FGI)?

What is a Focus Group Interview (FGI)?

"A beginner-friendly guide to Focus Group Interviews (FGI) with practical examples and core principles." When diving into early-stage business planning or customer research, you will inevitably come across the term FGI. While it often sounds like dry academic jargon, the core concept is remarkably simple. 💡 FGI

The 20-Day Branding Journey

The 20-Day Branding Journey

We’ve designed a 20-day branding framework by cross-weaving three core concepts: Authority, Vulnerability, and Growth. Algorithms feed on dwell time and engagement. This structure is built to capture attention with curiosity-inducing hooks, then close with your unique perspective. Using a space consultant as an example, here

허영 지표 (Vanity Metric)

허영 지표 (Vanity Metric)

1. 허영 지표란? 숫자가 크고 지속적으로 우상향하여 겉보기에는 비즈니스가 성장하는 것처럼 보이고 팀의 기분을 좋게 만들지만, 실제 비즈니스의 건강 상태를 대변하지 못하며 향후 어떤 행동(Action)을 취해야 할지 의사결정에 아무런 힌트를 주지 못하는 지표를 의미합니다. 스타트업, PM(프로덕트 매니저), 그로스 해킹 분야에서 자주 쓰이는 핵심 용어로, 에릭 리스(Eric

맘 테스트 (The Mom Test)

맘 테스트 (The Mom Test)

용어: 맘 테스트 (The Mom Test) 롭 피츠패트릭의 동명 저서(국내 출간명: <엄마도 알려주지 않는 비즈니스 테스트: 맘 테스트>)에서 유래했습니다. 정의 고객이 (나를 너무 사랑하는 엄마조차도) 내게 기분 좋은 거짓말을 할 수 없게 만드는 고객 인터뷰의 황금 법칙입니다. 예의 바른 '가짜 데이터'를 걸러내고, 비즈니스에

The Mom Test

* Term: The Mom Test * Origin: Coined by Rob Fitzpatrick in his book The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you. Definition "The Mom Test" is a set of rules for asking good customer