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A collection of 11 posts

Why Yuhan Corporation Was Destined to Be Sustainable (feat. A Must-Read If You've Ever Used Antiphlamine)

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Why Yuhan Corporation Was Destined to Be Sustainable (feat. A Must-Read If You've Ever Used Antiphlamine)

"Comfortable success traps the soul in complacency. The skills and capital I possess must be directed toward the suffering of my sickest and poorest compatriots." Detroit, Michigan, 1926. A young businessman, who had joined the ranks of millionaires in his twenties thanks to the massive success of the

Do You Know How to Create Real Value? — Chung Ju-yung (Hyundai)

Do You Know How to Create Real Value? — Chung Ju-yung (Hyundai)

Are you spending every evening commute searching for terms like 'solopreneurship,' 'side project,' or 'side hustle'? Your head might be overflowing with brilliant ideas, but pass a whole year, and haven't you failed to put out a single tangible result to the

Even the Founder of Samsung Started as an Unemployed Dreamer

Even the Founder of Samsung Started as an Unemployed Dreamer

"I’m not ready yet. I need a more perfect plan." But the real reason you are stuck isn't a lack of ability. The founder of Samsung, Lee Byung-chull (Ho-am), once said: "Planning and action are like the front and back wheels of

린 스타트업 플레이북

고객의 '진짜 문제'를 발굴하고, 검증하여 마침내 매출을 창출하는 실험 방법론 본 자료는 에릭 리스(Eric Ries)의 《린 스타트업》 이론을 바탕으로 설계되었습니다. 완벽한 계획을 세우느라 시간을 낭비하는 대신, 고객의 진짜 문제를 발굴하고, 최소한의 비용으로 실험하며, 새로운 가설을 세워 지속 가능한 비즈니스 모델(매출)을 찾아내는 실전 가이드입니다.

How to Succeed as Yourself Inside a Big Company — The Four Years of Yoo Byung-jae [Part 2]

How to Succeed as Yourself Inside a Big Company — The Four Years of Yoo Byung-jae [Part 2]

"The person who throws the darkest jokes ends up arriving at the brightest place." One day in June 2015, a man stands in front of a building in Hapjeong-dong, Seoul. The building he walks into is YG Entertainment, the most glamorous music label in Korea, where Big

[Part 1] How a Rejected Audition Candidate Became Korea's Lead Comedy Writer — The Yoo Byung-jae Story

[Part 1] How a Rejected Audition Candidate Became Korea's Lead Comedy Writer — The Yoo Byung-jae Story

Intro — Why You Should Read This The world keeps telling us to become the right answer. Be a good student. Fit in. Do not break the mood. But every so often, someone slips through those right answers and rewrites the shape of Korean comedy with a single crooked joke. Across

"Do You Know How Moon Sang-hoon of BDNS Overcame His Obscurity? (feat. From 300 Subscribers to 2.4 Million)"

"Do You Know How Moon Sang-hoon of BDNS Overcame His Obscurity? (feat. From 300 Subscribers to 2.4 Million)"

Why you must read this We all dream of becoming confident and perfect. Someone who never makes mistakes, never trembles, and speaks smoothly. In reality, however, we are closer to being socially awkward, having our voices tremble in meetings, and kicking our blankets at night, dwelling on our words. The

He Didn't Have the Money to Shut It Down

He Didn't Have the Money to Shut It Down

He Didn't Have the ₩3M to Shut It Down Kyochon. The fried chicken brand with more franchise locations than any other in South Korea. The founder, Chairman Kwon Won-kang, did not start with a grand vision. He started from a time when he "wanted to fail

The Edge of the World — Saudi Arabia

The Edge of the World — Saudi Arabia

An Abyss Carved in Sand

Eating Behind the Curtain — Riyadh, Saudi Arabia

Eating Behind the Curtain — Riyadh, Saudi Arabia

A Different Clock, A Different World

Life — Derinkuyu Underground City, Cappadocia

Life — Derinkuyu Underground City, Cappadocia

Those Who Go to the Lowest Floor