[The Playbook] The Problem-Solving Framework

The Problem-Solving Framework
I Used to Build a Community from 0 to 1,000 Members

While serving as the President of the Korean Students’ Association, I heard the same types of concerns every single day.

“I want to make Russian friends, but I don’t know where to meet them.” (From Korean international students)
“I’m learning Korean, but I have no one to practice speaking with.” (From Russian students majoring in Korean)

I saw a clear Pain Point that two different groups shared: a lack of connection. I applied the following 3-step process to solve this problem.

1. Discover the Pain Point Crossover The structure of the problem was that each group was the solution for the other. This led me to a core hypothesis: ‘If I provide a platform for them to meet, I can solve both groups’ problems at once.’ This was the starting point for everything.

2. Launch a Minimum Viable Product (MVP) Instead of a perfect plan, I focused only on the core function: the ‘meeting’. I collaborated with the student association of the Korean Studies department to borrow a classroom, recruited initial members via Instagram, and quickly launched our MVP — the “Korean-Russian Speaking Club” — to validate the hypothesis.

3. Scale with Proof (Data) Based on the high participation rates and positive feedback from the initial meetings — which served as our ‘data’ — I was able to secure support from the university and the consulate, ensuring the community’s stability and growth. I learned that when you present small successes as proof, bigger opportunities open up.

This small MVP grew into the city’s largest community of its kind, with over
1,000 cumulative members, and was even selected as one of the university’s top programs.

Ultimately, the essence of business and community is the same: Clearly define the ‘real problem’, start small to validate, and use ‘data’ as proof to scale.

What common complaint was the starting point for your product or service?

P.S photo is 2019 years speaking club night party at korean restoraunt

To keep up with future articles, please check out the author’s blog. (Go to Substack)